RuffRyders For DMX

Ruff Ryders Entertainment is a New York-based record label and management company, specializing in hip hop music.
It was founded in 1988 by Chivon Dean and her brothers Dee and Waah, uncles of producer Swizz Beatz.
The misspelling is deliberate, and a take off of Theodore Roosevelt’s band of Rough Riders, the 1st Volunteer Cavalry Regiment during the Spanish-American War.