Very Little Time Or Money

“We had very little time or money, which is always difficult, but sometimes it makes you more resourceful and single-minded,” says Karmarama creative director Sam Walker (who also directed). “But when we landed in South Africa there happened to be the biggest biker rally of the year on at the same time. So we went straight from the airport down to the bike festival and started street-casting. The guy we chose in the end was just a guy running a T-shirt company. He had a really cinematic face and a confident, self-assured aura. We just asked him, ‘How would you feel about riding a bike at high speed through the desert in your pants?’ ‘I’d love to,’ he said.”