You Too Can Fail at the Custom Chopper Game Saxon Motorcycles for Sale
If you haven’t noticed, expensive custom “choppers” are getting to be a pretty hard sell these days. Maybe you’re the genius who can turn around a failing motorcycle manufacturer and you want to take the reins as CEO of your own company.
All you have to do is contact Mark Borodkin at email@example.com, and presumably come up with a large pile of “rescue cash,” and you’re on your way to the corner office.
If no one rises to the bait, Saxon Motorcycles is surely destined to join American IronHorse, Big Dog Motorcycles and Big Bear Choppers on the quickly expanding list of failed chopper ventures.
Saxon Motorcycles used their Twitter account to let their followers know that the company is officially up for sale. The tweet included a link to the company Facebook page where they outlined the deal:
“Saxon Motorcycles is officially being offered for sale. The sale of the company shall include all intellectual property, inventory, parts, tools and equipment. If you have an interest in this very unique opportunity please e-mail firstname.lastname@example.org”
Saxon Motorcycles has made of “production custom bikes” in the OCC mode since 2004. Their goal, and it was a worthy one, was to build bikes at a competitive price, but Saxon jumped into the market just as the demand for custom “chopper” motorcycles jumped the shark, as it were. A series of financial setbacks and customer service and warranty complaints from consumers dogged the company throughout it’s first five years of operation.
As the company came near the end, Mark Borodkin and Tim Gueltzow bought Saxon late in 2009 in hopes of saving the firm. The pair opened a 40,000 sq. ft. manufacturing facility in Gilbert, Arizona, and just as they got all their ducks in a row, the U.S. market for high-end custom chopper motorcycles dried up like the high plains.
Looking for an out, Saxon focused on creating a presence in the international market, principally in Europe where wild production choppers are still in some demand. The pair managed to establish dealerships in Belgium, Fance, Germany, Portugal, Denmark, the Netherlands and Russia, but it appears it was all for naught.
And it’s too bad. Saxon made a couple of really fine-looking motorcycles over the years, but it appears they were caught up in a web of poor economic conditions and changing tastes from which few have managed to escape.
Who knows, maybe you have the formula. And for the right price, you can step up and take your shot at custom motorcycle manufacturing glory.