Staff Stays On After Cycle World Magazine Sold

Hearst Corp. announced the sale of Cycle World Magazine to Bonnier Corp., a publishing group which also publishes Popular Science, Parenting, and Field & Stream magazines.

The announcement was made by Terry Snow, CEO of Bonnier, and David Carey, president of Hearst Magazines.

The good news? Cycle World’s current staff will remain on board according to the two companies.

That staff includes Mark Hoyer, who has worked for Cycle World since 1999 and who leads the editorial team as vice president of brand content and editor-in-chief and Andrew Leisner, who leads the business side as vice president of integrated sales and marketing.

“Adding another leading men’s magazine to our portfolio of enthusiast brands presents larger opportunities for our strategic partners as we share many of the same advertisers,” Zinczenko said. “This acquisition reinforces Bonnier’s pursuit of aggregating the largest men’s audience in media.”

Bonnier now owns more than 50 media brands.

Founded in 1962 and based in Newport Beach, Calif., Cycle World publishes a monthly magazine with a circulation of 235,000.

Bonnier Vice President and Group Publisher Eric Zinczenko, who heads up the company’s Outdoor Group, will direct the Cycle World operations.

“Our company excels at serving passionate special-interest audiences, so Cycle World is a solid strategic fit,” said Snow. “The Cycle World brand holds a position of leadership and respect in the motorcycle industry. That means a lot for us as we look to enhance the connection that marketing partners can have with this audience.”

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