We explored a variety of visual approaches and production techniques. The intention was to create something new in a category that is overwhelmingly garish with logos and neon graphics that also complemented the amazing industrial design by Xenophya.
While keeping the integrity of the classic look, we created eight prototype designs that employ such production techniques as laser etching, anodized finishes, and screen-printed graphics applied to the gas tanks. This, along with simpler color systems, helps bring a more subtle, conceptual approach to the identity.
This project has received incredible recognition not just in the design community, but, more importantly, in the motorcycle-enthusiast community — nearly 100 mentions and spreading including articles and mentions in Fast Company, Bike EXIF, Asphalt and Rubber, MBF Motorcycle forums, Cyril Huze Blog, Bikes in the Fast Lane and of course right here at Motorcycleinsurance.com.